The key to Kim’s marketing plan is the amount of daily contacts
made to prospective buyers and to top agents who have buyers for your home. The
traditional methods of waiting for buyers to come to us (”Passive” Marketing like
open houses or advertising) are not nearly as effective as physically contacting
potential buyers or their agents and convincing them to look at your home. “Active”
marketing makes the difference! Kim knows that an agent’s job is to sell her clients
home to everyone (agents, neighbors, vendors, buyers). Kim knows that the
more people who know about your home is on the market, the better chance for selling
at the highest price possible.
- Market your home to create a lasting impression
- Fully expose your property to over 15,000 realtors
- Put listing in MLS computer.
- Put lockbox on property.
- Put sign on property.
- Schedule Office Caravan
- Schedule Brokers Open
- *Email Campaign to over 300 Top Producers in the Santa Clarita & San Fernando
Valley.
- *Call all agents who have recently shown homes similar to yours and see if
their buyers are still available.
- Prepare color photo flyer.
- Submit multiple photos of your home the MLS.
- Target mailings to prospective buyers for your home.
- Put home on internet at www.kim-white.com and realtor.com - the top real estate
websites.
- *Promote home at office meetings.
- *Contact prospective buyers everyday, directly, ask them when they plan on
moving, and tell them about your home.
- *Contact every qualified buyer in our database to show them your home.
- Schedule Open Houses.
- Calls agents for feedback.
- Kim White will call you regularly with buyer feedback, updates in market conditions
and details of what we are doing to market your home.
- Mail you: “CMA” on market activity - new listings and sales, changes in the
market place and other suggestions for getting top dollar.
- Continue the above points weekly until an offer is written.
- Pre-qualify any prospective buyers. We will not open escrow until the employment
ratios, down payment, credit FICO scores and ability to close are all checked.
- Negotiate on your behalf and open escrow!
- Handle all negotiations, inspections and disclosures in escrow until the closing.
*Active, not passive marketing
What to Expect Once Your Home is Sold!
Once in escrow, you will receive a congratulations package outlining
key elements to help make your escrow a smooth one. All you need to do is sign
escrow instructions and the grant deed and tell us how and where you want the
proceeds delivered.
- Meet appraiser to show all upgrades if effort to make sure your property reaches
purchase price value.
- Negotiate on your behalf the buyer’s physical inspection requests.
- Lender follow up to ensure a smooth transaction
- Coordinate termite, retrofitting and disclosures
- Work hard until THE END, so you can GET PAID and move forward
with your future.